Tuesday, June 28, 2011


Hey curvy girls all over the world,
Forget everything you thought about Kmart's plus size styles. Like so many of the old school plus size brands and collections, Kmart has done a complete 360. As far as I can remember I've never shopped Kmart for clothes because as a teen in the 90's that was not hot. Even as I got older and didn't care what people thought, Kmart was not a place for me to shop at.

 Earlier this year Kmart released a new campaign for their plus size collection called Love your Size, Love your style. It featured plus size models wearing their new spring designs. They even did a video with plus model Fluvia Lacerda and Editor of Plus Model Magazine Madeline Figueroa showcasing their new plus size designer and new plus size collection. Their spring looks were intriguing and left many optimistic about future collections

While briefly attending the Kmart blogger conference at FFFWeek Kmart unveiled a few of their new looks which surprisingly were even better than their first spring collection. The new looks featured tribal prints, sexy cut out dresses, and racer back rompers. Definitely not your old school Kmart style.

Check out the pieces for yourselves and tell SC what you think. Are these looks drawing you in?
Tribal Print Romper

Leopard Print cut out back exposed zipper dress

Tie Waist Jumpsuit

Velvet Leggings

Tribal Print Dress


Sequathia Askin said...

I have realize a lot of the brands that use to be unattractive has really step their game up like the kmarts, sears, payless etc... And thanks for stopping by with your kind words :).

Gabrielle said...

Love love love!!
You always have the best pics of curvy girls ....
The woman in the velvet leggings, do you have any idea what the brand is of her shoes?
I want to try the dany platforms but they only go up to size 10! lol And I can't afford the jefreey campbells. :D

shanihw said...

Love it! Just went to their site and ordered the leopard print dress and the tribal romper. I will be stalking them for the tribal dress (didn't see that one on the site). And to think just the other day I suggested to a friend that they need to close all Kmarts. I take it back! So glad to see they revamped their style.

Inez of Style Chic....360 said...

So glad that Kmart has stepped there game up! I love every piece! I will have to definitely check my local store out. I haven't shopped at Kmart in ages.

But these pieces definitely give me reason to!

asha said...

thanks for the heads up because i definitely would not have thought to add kmart to my shopping list for clothes. my favorite pieces are the tribal print romper and dress.

Shante said...

Who knew!? This is definitely a place that my God mother likes to shop for house supplies. I'll have to let her know that they have revamped their plus size collection.

Question - how do you hear about all of these different events that you attend such as the KMart blogger conference? I want to get more involved but I don't know how all this works...

Kerissa said...

I never stopped shopping at Kmart even when the stores were closing due to the economy. I tried on a similar back expose zipper dress at Marshall's and I couldn't pull it off.

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