Thursday, July 28, 2011
BABY PHAT'S TRANSFORMATION
As much as I love Kimora Lee's over the top personality and her eye for fashion, I was often times disappointed with the Baby Phat line. When Baby Phat first hit the scene every cutie with a booty was trying to get a pair of those jeans with the cat on the back pocket. I can admit that I was one of those girls too and just like all the celebrity's and fashion insiders I was always dying to see the Baby Phat show at Mercedes Benz fashion week. Kimora always had the best looking and ethnically diverse models and of course the music was always pumping.
With the exception of Ashley Stewart Baby Phat was the only other place a young plus size girl could get trendy looks in her size. However, for some reason, I never felt like the clothes on the runway translated well to what was being sold in the stores. Baby Phat has always catered to the urban community. It tried to blend street style with catwalk style. In the beginning it was doing a very good job, but over the years they started to fall a little short. You could barely find everyday wear that didn't have the cat logo on it. Just about every piece was something that should have only been worn after 11pm. My problem with that was so many young girls was wearing these pieces that were a little too sexy for them and some pieces lacked a little sophisticated edge for the mid 20's to early 30's crowd.
Back in the 90's it was considered hot to have logo's all over your clothes. Depending on the logos, it showed that you had money or style. As times changed, people no longer wanted to be a walking billboard and started buying brands that took a sutler approach. I think this is one of the reasons Sean John was so popular.
A few months ago on Twitter we all found out that Kimora was no longer with Baby Phat. While there still is no real explanation as to why Kimora parted ways everyone was wondering what was going to happen to the brand.
Everyday I get tons of press releases from PR agencies trying to promote everything from skincare products to shoes. I also get tons of press releases of agencies telling me about a celebrity spotted wearing one of their clients clothes. Often times the clothes are not plus.
A number of pieces have sleeker flattering silhouettes, while keeping up with current trends. In true Baby Phat fashion the colors remain bold and bright. So far, the styles are more universal and less, lets hit the club tonight. In a ll honesty I would like to see a few more classic styles with a twist. For instance why not do a pencil skirt or a cool trench, and maybe can the ruched tops and actually design tops that have interesting details. Just a thought.
After cruising the site I kept thinking to myself, could Baby Phat be turning over a new leaf? Are the days of outrageously logo tees and tacky club wear designs gone? Is the brand in trouble and are they trying to appeal to a new audience? I don't know, but, I have to say, not all, but some of the styles look soooooooooooo much better. Yes, they still have the polyester and spandex blends and they're still offering way too many ruched pieces, but I can tell that they are trying to leave behind the old look.
I also noticed that they're even using better models. For the website, they've tapped ANTM alum Latina beauty Diana Hernandez to model some of their looks. The new styles are definitely a transformation from the old ones. I am curious to see where the brand is heading.
For more looks checkout www.babyphat.com
What are your thoughts on the new styles for plus sizes?