Hey curvy girls all over the world,I don't know whether to praise American Apparel or throw them a side eye. I want to praise them for their Next Big Thing Contest where they are looking for curvy women to model their best-selling Disco Pant and 10 other styles that are available in size XL. On the other hand I want to give them a side eye and throw a little shade because back in May of 2010 American Apparel found themselves in the midst of controversy when plus-size adult star April Flores asked an American Apparel showroom rep if they’d ever make plus-size clothing. The representative replied, “That’s not our demographic.” Read about it here.
I know the contest doesn't use the word plus size, but the contest submissions clearly show curvy plus size women entering. Is American Apparel changing their tune? Are they trying to make plus sizes part of their demographic now?
What do you guys think about this?