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Thursday, August 23, 2012

WORD ON THE STREET: KARDASHIAN'S TO LAUNCH A PLUS SIZE LINE AT SEARS, SIZED 18-24




Hey curvy girls all over the world,
Word on the street this morning is the Kardashian Klan is taking a full dive into the plus size fashion arena and it's about time. After announcing their new plus size denim line they are also set to launch a full fledged plus size line at Sears. At SC we are big fans of the Kardashian girls and frequently feature Kim, Khloe, and Kourtney in our celebrity style for curves features (see here).

If you love the way the Kardashian's dress then this is your opportunity to snag a piece of their individual styles. The new Sears collection will offer a variety of ready to wear pieces which will include, dresses, jackets, tops, and pants. The price range will be from $68-$110 and is planned to hit Sears stores in October.

I am definitely a little excited to see what the girls come up with for plus sizes. My fingers are crossed that they will actually use plus size models for the campaigns and that the quality and cuts will truly be designed for plus size women. Meaning, I hope the size 18 doesn't fit like a 14. Hopefully they've done their homework.

Say what you want, but these girls have a head for business and their styles are easy for everyday girls to relate to. The only view of the collection that we can get is a few sketches.

What do you think about the sketches of some of the designs. I already love the blazer and skater dress. What about you?

Read more on the story over at Slaves to Fashion

9 comments:

Bella Clothing in Wide Range said...

Love kardashian in plus size clothing

Johannah said...

Love it! I love each unique style! I love all of the sketches!

grownandcurvywoman said...

I give the Kardashians props for this. Many celebrity clothing lines totally ignore us so Im happy to see them acknowledging plus size women. I hope the line has great quality and variety for us curvy gals.

Paloma said...

Amei a novidade!!!!
xoxo

alisabbw said...

Looks like it'll be cute...but Sears again? They tried it once before and I don't remember anyone buying their handbags. Plus at that price point, wouldn't they be better suited at Macy's or the like? Unfortunately there aren't too many Sears left here in MO...
:(

Curvy CEO said...

I actually am looking forward to this ... hope they get it right!

Kacheampong said...

Im so looking forward to this, I can wait!!!

ChariSoFancy said...

I am in St. Louis and there are Sears here. I personally frequent the Chesterfeld and Mid Rivers locations and I know there are others around the city as well. If all else fails use the size charts and order online. Hope this helps ;-)

Anonymous said...

Has anyone tried out their jeans yet? Are they true to size?

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