Tuesday, October 2, 2012
FIRST LOOK: KARDASHIAN KURVES PLUS SIZE COLLECTION FOR SEARS
Hey curvy or should I say Kurvy girls all over the world,
I was able to get a look at the Kardashian Kurves plus size collection via Sears website.Right now, I have mixed reviews as far as presentation goes. The line is brand spanking new as of this week so they only have a few items on the website. I'm sure they have more in store. With that being said I really wish that designers would honestly take the time and money to create an honest campaign and look book when creating plus size lines. I feel that people just bank on using the word plus and think that's all they have to say to get us in the store. When Kmart came out with their plus size line LYS, they did a video, created a stylish look book and campaign that actually made you want to buy what they were selling. I was hoping for the same thing with the Kardashian Kurves line. After a model search for their denim, I just new that they were going to have a sassy little look book or stylish campaign to debut the line. Well, I was wrong. Sadly, what we have so far are just dresses on non-plus size models and and a few pairs of jeans .
As far as the styles go, they are cute. The dresses do look like pieces we would see the sisters in and the blazer and the heel printed blouse are cute as well. The price range is not typical Sears pricing. Dresses are retailing for $110 and now marked down to $65. The denim retails for $72 and are marked down to $49. The cropped tuxedo Blazer retails for $110 and is marked down to $65. The heel printed blouse is not available to purchase yet.
Right now the best thing about this collection is that the sizes range from 18-24. I'm going to try to get to a Sears this weekend so I can try on the and give you a detailed report on the fit and fabric. It's the beginning and I am hoping the collection will grow and maybe just maybe we will get some real plus size models for the clothes. Fingers crossed!
Take a look at the collection for yourself and checkout more pieces at SEARS