The fashion industry is one that goes through many phases in terms of what is deemed trendy and in fashion at a given time, sports clothing and sports fashion has had much influence over mainstream fashion recently with many of the best players seeing their outfits on the hit runways around the world. Many sports brands have partnerships with some of the more high profile sports players where they will pay them to go around the world wearing their clothes to build hype and popularity for certain items of clothing.
The fact that such methods are used in order to sell the clothing and to get people talking about certain brands builds suspicion around whether the clothing being sold is actually as fashionable as is portrayed. However, there is no denying that the sports fashion industry is worth a lot of money and that the high profile nature of the brands involved shows how influential this industry is over mainstream luxury fashion. Below are a number of high-end sports brands that have seen significant growth in popularity in recent years due to their clothing being seen on high profile sports celebs.
The first brand on this list would have to be Adidas, they are known for their triple white stripe logo that is featured on many of their pieces. Adidas is an iconic brand that has been seen on many celebrities alone as well as those who are famous within the sports world, they stock a range of tracksuit style clothing that is great as a fashion statement as well as a great brand to wear as you take part in your own sports or during any training sessions you may take part in.
Nike is another brand that has seen a lot of success in selling their brand of sportswear and shoes, they have had many celebrity endorsements for their shoes as well as their stylish range of tracksuits and jackets and other sports style clothing. Nike as a brand is very mainstream and many sporting heroes have been seen wearing their products, their success proves that they are good at what they do and in terms of providing fashionable options, I would argue that they have done that very well. Nike is clearly going nowhere and I would presume they only have good things in store for the future.
Under Armour is a brand staple for anyone in the sporting industry, they are famous for creating high-quality clothing to be worn underneath other sportswear, for those training days that are done in the winter months it can be very cold so under Armour have provided a product that can combat this and keep players warm. Due to the fact that this brand has solved a real issue within the sporting community, I would say that they are one of the most successful brands on this list as their popularity with famous sports stars has come about naturally due to them creating a product with existing demand.
Puma is known for its range of casual sportswear and for its comfortable options that also have an element of fashion to their design. Puma has had many interactions with mainstream fashion with their collaboration on one of the biggest high fashion runways in the world. The fact that a sports brand has seen so much attention from what would be considered a high profile fashion event, shows just how versatile the brand is and how the world of high fashion and sports fashion can interact to create a single project.
New Balance is a pretty new brand when you consider the long history of the other brands on this list, however, their line of mainly running shoes has seen a lot of positive attention and praise from other designers as well as the public. The good reviews at such an early stage in the brand’s development are certainly a good sign and the fact that many high profile sports stars have been seen sporting a new pair of New Balance trainers has certainly helped in raising awareness of the brand and the stylish yet comfortable trainers they have to offer.
The final brand on this list is one that is not necessarily always included when it comes to fashionable sportswear. However, Sketchers has been described by many sports stars as one of the comfiest brands of shoes that can be found, especially during injury periods where a bit of extra comfort is very welcome when it comes to footwear. Sketchers pride themselves on offering comfortable sports shoes that are scientifically tested to help make even the most common soccer injury a little more comfortable for the victim. Any sports star will tell you how hard it is to be in recovery so it makes sense that they are so grateful for Sketchers and their comfortable trainers.
The not-so-new fashion trend you should be keeping an eye out for is sustainable and ethical fashion. The fears of global warming, and the soon-to-be irreversible effects of the world’s Co2 emissions, is not news to anyone. From the ecological effects of elevated Co2, all the way to how the global carbon footprint affects our health and life span, global warming is an issue that affects the world. What action we take to reduce our carbon footprint is, quite literally, life or death.
One of the biggest factors in pollution and the global carbon footprint, is fashion – fastfashion, to be specific. Below, 21 questions and facts on how fast-fashion plays a role in the global carbon footprint will be answered, and you’ll be pointed to some of the leading brands revolutionizing fashion sustainability and ethicality.
What is sustainable fashion?
According to ‘Cosmopolitan’ in ‘What is sustainable fashion, and which brands are the most eco-friendly?’, sustainable fashion refers to the life of a clothing item. From the materials used to create the garment, how they’re sourced and created, to what happens to the garment once it’s discarded from the wardrobe. The entire life of a garment is considered when thinking about fashion sustainability, and that’s for every single item of clothing made sustainably.
What is ethical fashion?
So, if that’s sustainable fashion, what’s ethical fashion?
As told by ‘WTVOX’ in their article ‘What Is Sustainable Fashion – A Comprehensive Guide + 10 Must-Know Designers’, ethical fashion revolves around the people aspect of fashion. Despite the majority of garments being made by machines, “people-power” is still a huge part of the clothing industry. Workers are needed to add the final elements to clothes and do all the things machines aren’t yet programmed to do. With this in mind, it’s a well-known fact the conditions in which workers operate are less than healthy. From long working hours and low pay to terrible working conditions and rights in the workplace. This happens because clothing companies source their manufacturing overseas, and to countries with less worker-workplace related protective regulations, explained by ‘Bellatory’, in ‘Ready-to-Wear: A Short History of the Garment Industry’.
So, as you may have guessed, ethical fashion is finding ways to combat all the inequalities now inherent in the fashion industry. ‘WTVOX’ tells us companies focus on finding and sourcing their clothing from workers who are well paid, work reasonable hours and work in healthy environments. You’d think necessities like these are implemented everywhere but, sadly, there are many work environments that don’t provide safe places for their workers to operate, a living wage, or reasonable working hours. With the fashion industry being one of the largest in terms of sourcing from these unfair working environments, it’s imperative they start the process of transferring manufacturing to those of more sustainable and ethical means.
So, what brands are sustainable and ethical?
‘wearetala.com’ Is a clothing company that not only sources their clothing from sustainable and ethical sources, they also manage to keep their clothing affordable, and fights for awareness in the fashion industry, giving those who are often side-lined the opportunity to be in the spotlight.
‘T/ALA’ has entire pages on their website dedicated to explaining their desire for sustainable and ethically sourced clothing. They even have something they call ‘T/ALA’ talks and is all about sustainable and ethical fashion, and body positivity. Their website is also a platform for marginalized groups in fashion, such as the black and disabled communities. ‘T/ALA’ is a brilliant fashion company, so go check them out!
Another fashion company that focuses on fashion sustainability and ethicality, is ‘mayamiko.com’. ‘Mayamiko’ have made pledges on ‘zero waste goals’, to ensure they’re adding as little as possible to the waste of fashion; ‘circular economy’, so they can follow their garments’ life cycle; ‘solar power’, to reduce their environmental impact; ‘locally sourced materials’, to reduce all the negative environmental effects that shipping materials cause; ‘tackling packaging’, as they recognize this as an issue for sustainability; ‘fair trade’, to ensure everyone involved in their fashion’s life cycle is treated ethically, and many others that make them one of the best fashion companies for sustainable and ethical fashion.
So there you have it! Sustainable and ethical fashion for the win.
2020 Was a terrible year. Perhaps the worst in history. It robbed us of our beautiful summers. Basking in the sun and strutting our stuff. And it robbed us of our winter. Festivities with family and looking fine down at the Xmas market. But with 2021 we are looking to the future with positivity. We are staying indoors and hoping, by this summer, we will be back out in the sun.
And we are already eager with anticipation of the new fashions we will see while we are out to picnic. Nothing beats laying down a stylish blanket, cracking open the picnic basket, and watching the people go by in their summer gear. And with the scorching heat of both the sun and the stylish looks, you will need to keep your ice frozen for longer with a proper cooler, as it’s going to be a scorcher this year.
But how can you prepare your wardrobe for the eventual return to civilization? We are here to help answer that question. So, let’s dive in.
Color is the cornerstone of any fashion identity. And colors are also hugely seasonal. So with the emergence of summer, you need to make sure your wardrobe is color ready to match. This summer is hopefully going to be a lively one. People want happiness and joy. Our recommendation is to stock up on bright, cheerful colors. Lots of yellows and blues. Or if you want something less classic we recommend trying some bright reds or even some vibrant greens.
With the introduction of masks as a major fashion item, even after the pandemic will end, we recommend you try incorporating a secondary color using your mask. To complement your entire wardrobe and to stay even safer.
There will be a huge urge to rush out and buy a flurry of new clothes when lockdown ends properly. But we recommend for this season is to avoid doing that. Firstly because everyone else will be doing the same and that’s a surefire way to get sick.
But this is also a great opportunity for you to dig up all the old outfits that didn’t get a chance to be worn last summer. I imagine everyone has loads of outfits tucked away just waiting to be worn. Why not try creating some new, interesting outfits put mix and matching different items of clothing as well. Create a new fashion trend for this new world we will be in.
This summer is the perfect time to try out some new accessories. Perhaps you are someone who has always been a bit skeptical about using accessories in your outfit. Or perhaps you are a seasoned veteran, who will spend hours adorning yourself with lavish trinkets.
This lockdown has hit smaller businesses hard. So that is why we recommend you look at investing in some handcrafted accessories from smaller, independent businesses. Head down to a local market and browse their wares. Shop on Etsy or through any of the independent seller websites.
The great thing about accessories is there is no one right way of using them. You can go all out and wear extravagant make-up paired with matching jewelry and hairstyles. Or you could keep it simple with a watch and necklace combination. The possibilities are literally endless. So flex your creative muscles this summer.
The most important thing to remember is this. Even if lockdown ends, we won’t be out of the woods. This pandemic has shown us we need to be cautious and pro-active with our health. So wash your hands, keep your distance, and stay safe out there.