The fashion industry is one that goes through many phases in terms of what is deemed trendy and in fashion at a given time, sports clothing and sports fashion has had much influence over mainstream fashion recently with many of the best players seeing their outfits on the hit runways around the world. Many sports brands have partnerships with some of the more high profile sports players where they will pay them to go around the world wearing their clothes to build hype and popularity for certain items of clothing.
The fact that such methods are used in order to sell the clothing and to get people talking about certain brands builds suspicion around whether the clothing being sold is actually as fashionable as is portrayed. However, there is no denying that the sports fashion industry is worth a lot of money and that the high profile nature of the brands involved shows how influential this industry is over mainstream luxury fashion. Below are a number of high-end sports brands that have seen significant growth in popularity in recent years due to their clothing being seen on high profile sports celebs.
The first brand on this list would have to be Adidas, they are known for their triple white stripe logo that is featured on many of their pieces. Adidas is an iconic brand that has been seen on many celebrities alone as well as those who are famous within the sports world, they stock a range of tracksuit style clothing that is great as a fashion statement as well as a great brand to wear as you take part in your own sports or during any training sessions you may take part in.
Nike is another brand that has seen a lot of success in selling their brand of sportswear and shoes, they have had many celebrity endorsements for their shoes as well as their stylish range of tracksuits and jackets and other sports style clothing. Nike as a brand is very mainstream and many sporting heroes have been seen wearing their products, their success proves that they are good at what they do and in terms of providing fashionable options, I would argue that they have done that very well. Nike is clearly going nowhere and I would presume they only have good things in store for the future.
Under Armour is a brand staple for anyone in the sporting industry, they are famous for creating high-quality clothing to be worn underneath other sportswear, for those training days that are done in the winter months it can be very cold so under Armour have provided a product that can combat this and keep players warm. Due to the fact that this brand has solved a real issue within the sporting community, I would say that they are one of the most successful brands on this list as their popularity with famous sports stars has come about naturally due to them creating a product with existing demand.
Puma is known for its range of casual sportswear and for its comfortable options that also have an element of fashion to their design. Puma has had many interactions with mainstream fashion with their collaboration on one of the biggest high fashion runways in the world. The fact that a sports brand has seen so much attention from what would be considered a high profile fashion event, shows just how versatile the brand is and how the world of high fashion and sports fashion can interact to create a single project.
New Balance is a pretty new brand when you consider the long history of the other brands on this list, however, their line of mainly running shoes has seen a lot of positive attention and praise from other designers as well as the public. The good reviews at such an early stage in the brand’s development are certainly a good sign and the fact that many high profile sports stars have been seen sporting a new pair of New Balance trainers has certainly helped in raising awareness of the brand and the stylish yet comfortable trainers they have to offer.
The final brand on this list is one that is not necessarily always included when it comes to fashionable sportswear. However, Sketchers has been described by many sports stars as one of the comfiest brands of shoes that can be found, especially during injury periods where a bit of extra comfort is very welcome when it comes to footwear. Sketchers pride themselves on offering comfortable sports shoes that are scientifically tested to help make even the most common soccer injury a little more comfortable for the victim. Any sports star will tell you how hard it is to be in recovery so it makes sense that they are so grateful for Sketchers and their comfortable trainers.